From Cabins to Glamping, Hotel Chains Lean into Outdoors – RVBusiness – Breaking RV Industry News
Last month, Marriott acquired nature-focused Postcard Cabins at the same time that it forged a long-term agreement with Trailborn, an outdoors-oriented boutique hotel brand, according to Travel Weekly.
Both moves are part of Marriott’s plan to launch an outdoors-focused collection later this year, centered on upscale and upper-upscale accommodations that cater to travelers seeking nature-immersive experiences.
Postcard Cabins, which launched in 2015 and previously operated under the name Getaway, specializes in “tiny cabin” accommodations within a two-hour drive from major U.S. metro areas. It has more than 1,200 cabins across 29 locations, including the Catskills in New York, Shenandoah in Virginia and Running Springs in California.
Trailborn debuted in late 2023 aiming to serve guests seeking adventure with hotels near popular nature-focused destinations such as Rocky Mountain National Park and the Grand Canyon.
Marriott isn’t alone in betting big on outdoor hospitality. Over the past year, other heavyweights have rushed to capture a piece of the growing segment.
It’s a trend that Heather Dietrick, chief media officer for Outside Interactive, the parent company of Outside magazine, said is likely to accelerate.
“We’ll see more and more hotel brands get into this space,” she said. “And I think we’ll see the big hotel chains [continuing to] dip their toes into this space and facilitate more outdoor adventures for their guests.”
