CES – the electronics trade fair billed as “the most influential tech event in the world” – will again serve as a global showcase for the latest innovations in transportation, from scooters to space technology, according to a report by Automotive News.
After a topsy-turvy two years in which COVID-19 stymied efforts to hold a large, fully in-person show, event organizers expect more than 100,000 attendees when CES kicks off Thursday, Jan. 5.
In Las Vegas, those visitors will find an emphasis on electric vehicles in particular and electrification overall. BMW and Stellantis will unveil EV concepts that underpin their production plans set in the not-too-distant future.
BMW will showcase its Neue Klasse next-generation platform, which it expects to build vehicles upon starting in 2025. Stellantis will highlight its Ram EV pickup, scheduled to launch in 2024. Both BMW CEO Oliver Zipse and Stellantis CEO Carlos Tavares are set to deliver keynote remarks.
Although technology displayed at CES often can feel like it borders on science fiction, the focus on cars that might soon resonate with consumers makes some sense, said Gary Shapiro, president of the Consumer Technology Association, which owns and operates CES.
Read the full report by Automotive News.
Source: https://rvbusiness.com/ev-technology-occupies-the-pole-position-heading-into-ces/
