Camping World Starts OEM-Exclusive Dealership Format

RV Business

This location in Morgan Hill, Calif, is the first of several OEM-exclusive dealerships being rolled out by Camping World. (Photo: Business Wire)

LINCOLNSHIRE, Ill. – Camping World Holdings, Inc. (NYSE: CWH), the World’s Largest Recreation Dealer, today announced in a press release the launch of a new, industry-first dealership format that is dedicated exclusively to the RV industry’s leading brands.

Under this format, select individual dealerships will be dedicated exclusively to selling, servicing and showcasing that brand’s latest innovation and product offering, with a tailored, brand-specific customer experience and specialized staff training.

The recent opening of Jayco Morgan Hill in California marks the first wave of this rollout. This format is designed to both complement and operate in parallel with the existing traditional Camping World branded footprint. The company intends to open, acquire, or convert manufacturer exclusive locations across its network.

Marcus Lemonis, Chairman and CEO of Camping World stated, “We believe our growth can be accelerated by acquiring or opening dealerships that will ultimately be focused exclusively on the leading RV brands in America.”

Matt Wagner, COO of Camping World continued, “We believe this strategy widens the acquisition funnel to include dealers with a smaller real estate format or those located near an established Camping World dealership where we have access to a multitude of brands that compete in the same segment.”

In addition to the manufacturer-specific brands, these locations would offer used RVs, service, and the entire portfolio of Good Sam products and services.

Camping World plans to open exclusively branded dealerships with various manufacturers in the following markets as part of its first wave: