Blue Compass RV Kicks Off Store Brand Rollout in Tampa

A group of RV industry team members were invited to help cut the ribbon. (Photo: Gary Gerard/RVBusiness)

FORT LAUDERDALE, Fla. – Blue Compass RV announced the rebranding of its flagship RV One Superstores – Tampa store to Blue Compass RV. This is the first of over 100 Blue Compass stores across America that will be rebranded in 2023, according to a release.

Click here to read RVBusiness‘ coverage of the ribbon-cutting event.

The ribbon cutting to celebrate the on Jan. 17 launch of the Blue Compass brand in Tampa was attended by over 200 industry, company and community leaders, the release continued.

“The Blue Compass brand has been incredibly well received since we unveiled it in November,” said Jon Ferrando, founder, CEO and president of Blue Compass RV. “We are excited to kick off our rollout of the Blue Compass RV brand on our stores across America in 2023.  We are starting with our eight stores in Florida, which has tremendous RV demographics. This is an important step towards our goal of creating an inspiring retail brand that will connect with RV consumers across America.”

Blue Compass RV Tampa, one of the top performing dealerships in the country, has won numerous awards including Top Jayco Dealer in the World in 2022.  The ribbon-cutting event unveiling the new Blue Compass RV store branding took place on Jan. 17 at the Blue Compass RV Tampa store.

All Blue Compass stores will receive new exterior signage and interior brand elements capturing the stunning design of the Blue Compass logo and brand imagery.  The company is also investing in an “elevated experience “for all customers in sales, service and during the RV ownership life cycle. Blue Compass RV has over 1,000 service bays across its locations in America.

To learn more about Blue Compass RV, please visit:  https://www.bluecompassrv.com

Blue Compass RV

Blue Compass RV is a leading recreational vehicle retail company in the United States with a focus on providing an outstanding experience for recreational vehicle customers in new and used sales, service and parts, and customer financial services. Blue Compass RV has over 100 RV stores in 33 states. Blue Compass RV is led by Ferrando, who was instrumental in building America’s largest automotive retailer from start-up to over $20 billion in revenue. Blue Compass RV’s leadership team has over 300 years of automotive and RV retail industry experience.

Source: https://rvbusiness.com/blue-compass-rv-kicks-off-store-brand-rollout-in-tampa/