Blue Compass RV Has Completed its Brand Rollout in Texas

RV Business

President & CEO Jon Ferrando, center, cuts the ceremonial ribbon for a newly rebranded Blue Compass RV store in Texas. (Courtesy photos)

Ferrando addresses Blue Compass RV employees.

FORT LAUDERDALE, Fla. – Blue Compass RV announced that it has completed the rollout of the Blue Compass RV brand in Texas. Blue Compass RV is now a leading RV retail brand in major RV markets across Texas including Dallas-Fort Worth, Houston, San Antonio, Austin, the Coastal Bend area, Beaumont, Tyler and Lubbock.

“We are excited to complete the launch of the Blue Compass RV brand across our stores in Texas,” said Blue Compass RV Founder, CEO and President Jon Ferrando. “This will position us to grow our customer base further in Texas, which is a very strong market for us and the largest RV market in the United States. The response to our new brand from customers, our associates and the local communities in Texas has been amazing.”

Blue Compass RV has stores concentrated in the top Texas markets. Texas has four markets in the top 20 in the U.S.-based on registrations in 2022; Dallas/Fort Worth (No. 2), Houston No. 3), Austin (No. 14) and San Antonio (No. 17). Blue Compass RV has 17 stores across Texas and 11 stores are concentrated in these key top markets.

This updated branding in each dealership consists of the new blue-hued logo, featuring a sun-drenched landscape of mountains accessible by a road of possibilities – best seen through a vehicle purchased at a Blue Compass RV location. As consumers head to these locations, they will be treated to new signage, both in the facility and on the property, as well as an elevated experience that directly reflects the Blue Compass RV brand.

To learn more about Blue Compass RV, please visit: https://www.bluecompassrv.com.

About Blue Compass RV

Blue Compass RV is the fastest growing RV retail company in the United States with a mission to provide an exceptional sales, service and RV ownership experience for its customers. Blue Compass RV has over 100 RV stores in 33 states. Blue Compass RV is led by Jon Ferrando, Founder, Chief Executive Officer and President. Jon Ferrando was instrumental in building America’s largest automotive retailer from start-up to over $20 billion in revenue. Blue Compass RV’s leadership team has over 300 years of automotive and RV retail industry experience.

The below dealerships have received a full rebrand this summer:

ExploreUSA RV Supercenter Alvin is now Blue Compass RV Houston
ExploreUSA RV Supercenter Austin is now Blue Compass RV Austin
ExploreUSA RV Supercenter Boerne is now Blue Compass RV Boerne
ExploreUSA RV Supercenter Corpus Christi is now Blue Compass RV Corpus Christi
ExploreUSA RV Supercenter Dallas is now Blue Compass RV Dallas
ExploreUSA RV Supercenter Denton is now Blue Compass RV Denton
ExploreUSA RV Supercenter Fort Worth is now Blue Compass RV Fort Worth
ExploreUSA RV Supercenter Katy is now Blue Compass RV Katy
ExploreUSA RV Supercenter Rockport is now Blue Compass RV Rockport
ExploreUSA RV Supercenter San Antonio is now Blue Compass RV San Antonio
ExploreUSA RV Supercenter Seguin is now Blue Compass RV Seguin
ExploreUSA RV Supercenter Silsbee is now Blue Compass RV Beaumont North
ExploreUSA RV Supercenter Tyler is now Blue Compass RV Tyler
ExploreUSA RV Supercenter Beaumont is now Blue Compass RV Beaumont
ExploreUSA RV Supercenter Canton is now Blue Compass RV Canton
Pharr RVs Lubbock is now Blue Compass RV Lubbock