Blue Compass RV Completes Brand Rollout in Colo., Wy.

RV Business

FORT LAUDERDALE, Fla. – Blue Compass RV announced that it has completed the rollout of the Blue Compass RV brand on its five stores in Colorado and Wyoming. The five stores are in the greater Denver, Colorado Springs, and Cheyenne markets. This year the company is rolling out the Blue Compass RV brand to over 100 stores in 33 states. The series of rebrands to Blue Compass RV mark the third and fourth states where the company has rolled out the Blue Compass RV brand, which is now officially on 27 stores.

“We successfully launched the Blue Compass RV brand on our five stores in Colorado and Wyoming. The new brand has been well received in this very strong market for us,” said Blue Compass RV CEO and President Jon Ferrando. “We look forward to welcoming new and returning loyal customers to these Blue Compass RV stores that sit on the I-25 corridor at the gateway to the Rockies.”

“Our brand rollout across America this year is a bold investment,” added Ferrando. “Our associates and customers are inspired by the iconic Blue Compass RV brand that stands for the exceptional RV sales, service and ownership experience provided by our passionate associates to our customers.”

This updated branding in each dealership consists of the new blue-hued logo, featuring a sun-drenched landscape of mountains accessible by a road of possibilities – best seen through an RV purchased at a Blue Compass RV location. As consumers head to these locations, they will be treated to new signage, both in the facility and on the property, as well as an elevated experience that directly reflects the Blue Compass RV brand.

The below dealerships were rebranded Blue Compass RV:

Cousins RV Colorado Springs is now Blue Compass RV Colorado Springs
Cousins RV Longmont is now Blue Compass RV Longmont
Cousins RV Loveland is now Blue Compass RV Loveland
Cousins RV Wheat Ridge is now Blue Compass RV Wheat Ridge
Adventure RV Cheyenne is now Blue Compass RV Cheyenne

To learn more about Blue Compass RV, please visit: https://www.bluecompassrv.com.

About Blue Compass RV

Blue Compass RV is the fastest growing RV retail company in the United States with a mission to provide an exceptional sales, service and RV ownership experience for its customers. With over 100 RV stores in 33 states, Blue Compass RV is led by Jon Ferrando, founder, chief executive officer and president. Ferrando was instrumental in building America’s largest automotive retailer from start-up to over $20 billion in revenue. Blue Compass RV’s leadership team has over 300 years of automotive and RV retail industry experience.

Source: https://rvbusiness.com/blue-compass-rv-completes-brand-rollout-in-colo-wy/