Alliance Introduces 2024 Products at ‘Open House Preview’ – RVBusiness – Breaking RV Industry News
ELKHART, Ind. – Alliance RV is conducting an “Open House Preview” of its 2024 model lineup Wednesday through Friday this week at the company’s expansive manufacturing campus on Elkhart’s east side.
“We set up an early preview of some of our 2024 products for dealers to come through and a few other people,” said Joe Mehl marketing director. “We just wanted to showcase 2024 so dealers could get a good look at our products.”
A camera crew from Camping World was on site Wednesday, and YouTube star Josh “Josh The RV Nerd” Winters, from Bish’s RV also is planning a visit Friday, Mehl said, adding that the camera crew was there to produce marketing materials for an Alliance-exclusive Camping World location planned for northern Arkansas.
Jeremiah Dumka, vice president of sales, gave a rundown of the Alliance models on display.
The Delta – out for the first time this year – is Alliance’s first foray into the world of laminate travel trailers. Two floor plans have been added to the Delta lineup, the 294RK and 292RL.
Despite the newness of the Delta line, “We’re already seeing a ton of traction out there in retail activity,” Dumka said. “We’re retailing coaches prior to them even hitting dealer lots. Dealers are retailing these things. People are liking the look, the floor plans, the aesthetics, inside and out.”
Tangible features like standard outside griddles and twin air conditioners are attracting consumers, he said.
“You walk in it, it feels like an Alliance. It’s a fifth-wheel floor plan in a travel trailer body,” Dumka said. “We’re using some of our DNA from the fifth-wheel side of things and incorporating them into the Delta lineup, which is super exciting. People are going to walk and and think quality. They’re not going to be able to put their finger on it, but it’s all that engineering work, design work and aesthetics, how the cabinets line up and the flow of the floor plan.”
He said the continuity between all its brands shows how Alliance is “really coming together as a company. We feel that 2024 is going to be our best year yet.”
With the introduction of the Delta travel trailer, “Our snowball’s only getting bigger as it’s rolling down the hill.” Dumka said.
In the Valor fifth-wheel toy hauler line – which went through a refresh this year – there also is the all-new 44V14.
“It’s our first unit with a 14-foot garage,” he said. “Toys these days are getting bigger and bigger, we have to accommodate that. We’re seeing the need for larger garage sizes, especially on the West Coast, but not only there. Across the country people are wanting bigger garages.”
The 44V14 has an all-new floor plan with a spacious living room, kitchen floor and sleeping space.
“We feel that it’s got every opportunity to be our No. 1 seller next year,” Dumka said. “We’ve done extremely well with triple axles. We do really well with doubles, too, but actually our triple axles outsell our tandem axles, which is the first time I’ve seen that in my experience with toy haulers.”
Dealer response has been “lightning in a bottle,” he said, with “amazing feedback specific to this floor plan. They like the changes that we’ve done.”
New for Paradigm fifth-wheels is a 380MP mid-bunk floor plan, which will debut at the Elkhart RV Open House.
“For Paradigm this year you’re not going to see as many design changes from a cosmetic standpoint because last year gave Paradigm it’s refresher,” he said.
Even so, he said, Paradigms – already sporting the most standard features of any comparative model – this year will have enhanced front storage, additional grab handles and true ceramic-tile backsplashes.
The new 380MP addresses one of the biggest challenges Alliance has seen in a mid-bunk floor plan – HVAC not heating and cooling as effectively in the bunkroom as it does in the rest of the coach.
Alliance added a slide in the bunkroom and cut the overhead bunk in half, “so when you stand up in it, it feels very open and airy. And we added an additional drop-down bunk in the slideout, which you typically see in a higher-end motorhome. So, you’re not losing any sleeping or storage, but you’re getting the benefit of nice HVAC in that room.”
Avenue, like Valor, went through a refresh this model year which means new exteriors and interiors including new decal packages and a second décor.
Enhancements include the addition of more pass-through storage and improved illumination throughout the coaches in the lineup.
On the interior customers will find swivel-out dog bowls, 110-volt outlets in the pantry, adjustable shelves, recessed can-style lighting, crown molding with access lights, new wallboard, floors and cabinet colors.
All Alliance products are wide-body (101-inch) construction except for Delta travel trailers.
Source: https://rvbusiness.com/alliance-introduces-2024-products-at-open-house-preview/