2024 Franchise Partnerships Fuel Continued KOA Growth – RVBusiness – Breaking RV Industry News
BILLINGS, Mont. – Kampgrounds of America, Inc. (KOA), the world’s largest system of privately owned, open-to-the-public campgrounds, continues its ongoing expansion, solidifying the organization’s position as a leader in the camping and outdoor hospitality industry. Ten new KOA’s opened this year; including five new construction campgrounds and five conversions. KOA has also awarded seven new franchise agreements to-date, with six conversions of independent parks and one new construction contract, fueling the company’s growth across North America.
Newly opened KOA locations for 2024 include:
- Panama City Beach KOA Holiday
- Marion/Shawnee National Forest KOA Holiday
- Cave Junction KOA Journey
- Grande Prairie KOA Journey
- Crystal River KOA Journey
- Calcutta/West Point KOA Journey
- Drumheller/Dinosaur Trail KOA Holiday
- McKinney North/Celina KOA Holiday
- Franklin Furnace/Ohio River KOA Journey
- Lincoln West KOA Holiday
Additionally, there have been ten resales of KOA campgrounds throughout 2024, indicating the power of the KOA brand as new owners entering the camping space seek a strong and experienced franchise partner.
“Investment in the camping and outdoor hospitality industry continues to grow,” said Chris Fairlee, chief acquisitions officer. “The recent new builds and conversions demonstrate the value the KOA brand holds in the marketplace. KOA is constantly striving to be the go-to partner for franchisees throughout every stage of their business journey. We are proud of the work our team has done so far in 2024. We anticipate even more growth through the remainder of the year in both conversion and new construction campgrounds.”
KOA offers a comprehensive range of services designed to set franchisees up for success and create operational efficiencies. To keep up with changing consumer preferences, KOA is continually innovating to ensure it is first to market with the latest products and services campers are expecting. By providing tools like KOA.com—campers preferred online booking option for campsites– to robust marketing programs, campground design, a proprietary property management system, K2, and yearly camper research and insights, KOA prepares campground owners and operators with the tools they need to attract campers and help them grow their businesses.
To learn more about joining the KOA Family of Campgrounds, visit ownakoa.com.
About KOA
Kampgrounds of America, Inc. (KOA) is a pioneer in outdoor hospitality and an emerging trailblazer in the travel industry with a mission to “connect people to the outdoors and each other.” The company comprises two unique brands: KOA and Terramor Outdoor Resorts. KOA offers unrivaled brand visibility, providing campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. With more than 60 years of expertise, KOA is the world’s largest system of privately owned, open-to-the-public campgrounds, consisting of more than 500 franchised and owned campgrounds. Terramor Outdoor Resorts, a glamping venture, delivers a refined and upscale outdoor experience.
As a steward of outdoor recreation access, KOA uses 1% of pre-tax profits to fund the Kampgrounds of America Foundation, which strives to increase opportunities for all to access and engage with the outdoors, make positive impacts in the communities where we live and work to help preserve outdoor spaces for years to come.
For more information, visit KOA.com and TerramorOutdoorResort.com.
