Winnebago Partners with Canadian Ironman Triathlete Champion Lionel Sanders

Winnebago Partners with 🍁 Ironman Triathlete Champion Lionel Sanders

Forest City, Iowa, Sept. 14, 2022Winnebago, the flagship brand in outdoor lifestyle product manufacturer Winnebago Industries, Inc., announced today its partnership with Ironman triathlete champion Lionel Sanders. As part of the partnership, Sanders will use a Winnebago Revel as a home base for training and relaxing in between competitions.

“Winnebago’s partnership with Lionel Sanders is a natural fit,” said Winnebago Outdoors Director of Marketing Business Development and Strategy Kunal Mehta. “Lionel is passionate about outdoor recreation and so are we. It’s thrilling to support him through use of the Revel, which is the perfect launching pad for outdoor adventure. Our hope is that it provides continuous comfort and utility to help him reach even greater career success.”

When the Revel hit the market in 2017, Winnebago became the first major brand to debut a rugged 4 x 4 camper van capable of going well off the beaten path. Indeed, with 188 horsepower, on-demand four-wheel-drive, electronic stability, traction control, and a lithium battery, the Revel easily goes off-road and off-grid, providing Sanders flexibility to train and unplug as needed.

Designed to haul all types of gear, the Revel is also outfitted with a Power Lift platform bed that can be raised or lowered to accommodate storage needs underneath. Ideal for Sanders, the massive below-bed storage space includes six removable tie-down anchors for securing bikes and other large gear, plus molded pockets, zippered storage and a cargo cubby.

“I am really excited to announce my partnership with Winnebago!” said Sanders.  “Since we travel all over the US for races and training camps, it was a logical alliance to bring more eyeballs to the sport of triathlon as well as to highlight how Winnebago can play a role in enhancing the already active person’s lifestyle!  Winnebago and I share the same mission—to help people explore a healthy, outdoor lifestyle, whether it be for work or play.  I cannot wait to see what we can do together!” 

An Ironman triathlon consists of a 2.4-mile swim, followed by a 112-mile bicycle ride and marathon 26.22 mile run. It is considered to be one of the most difficult one-day sporting events in the world.

Lionel Sanders – Canadian Triathlete

About Lionel Sanders

Lionel Sanders is a Canadian professional triathlete. He is the winner of the 2017 ITU Long Distance Triathlon World Championships. In 2017 and 2021, he placed second at the Ironman World Championship. Since beginning his career in 2013, he has won a total of four Ironman and 29 half-Ironman races.

About Winnebago

Winnebago brand RVs have been stitched into the fabric of the American outdoor experience for generations. Winnebago offers legendary innovation, quality and service across a full spectrum of travel trailers and motorhomes ranging from Camper Vans to luxury Class A diesel pushers. For more information, visit Winnebago is a wholly owned subsidiary of Winnebago Industries (NYSE:WGO), a manufacturer of premium outdoor lifestyle products. For access to Winnebago Industries’ investor relations material please visit