Go RVing Adapts Campaign to Zero In on Changing Market

From actively making use of social media to embracing brand ambassadors and promoting “experiential” events, Go RVing has employed some cutting-edge marketing tools in recent years. However, that does not mean the campaign has entirely abandoned traditional print media, which was once a staple of the organization’s campaign tools, according to Karen Redfern, senior vice […]

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Widow Transforms Park into TACO’s ‘Park of the Year’

Many entrepreneurs know how hard it is to transform a money-losing disaster of a park into an attractive and profitable campground. Michele Conrey started on her turnaround journey in 2011, when her husband, Ron, purchased Lakeland RV Ranch in Farmersville, Texas, about 20 miles north of Dallas. The eight-acre park featured a homeless man, a […]

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Let’s Go Camping!

CCRVC’s Canadian RV and Camping Week, May 23-28, 2023, brings Canadians Together in Celebration of the Industry… Canadian RVing and Camping Week is a nationwide celebration of the experiences and traditions that make camping and RVing such a beloved part of Canadian culture. Burlington, Ontario, May 11, 2023 – The Canadian Camping and RV Council […]

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Could a Universal Toll Pass Work for the RV Crowd?

EDITOR’S NOTE: Below is an edited excerpt of an article by Mike Wendland, creator of the RV Lifestyle website, podcast and YouTube channel. With so many different toll authorities, is there a universal toll pass in the U.S. RVers can use? Here’s what you need to know. As more and more toll roads become automated, RVers are looking […]

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New Products – 6 RV Essentials

Lead photo: Surface Mate Patio Rugs from Prest-O-Fit RhinoFLEX RV Sewer Hose Kit Camco’s RV RhinoFLEX 15′ Sewer Hose Kit with RhinoFlex Hose and Swivel Fittings features a super tough bayonet fitting with four prongs for a more secure fit. At the dump-station end we’ve added an easily detachable 4-in-1 translucent elbow adapter for fitting […]

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Raji Green Joining NRVTA Team as Marketing Manager

ATHENS, Texas – The National RV Training Academy (NRVTA) today announced that Raji Green has joined the team as its marketing manager. Reporting directly to Tony Flammia, NRVTA’s sales and marketing director, Green will manage the marketing department and oversee the school’s associated promotional activities and initiatives. “My biggest goal for this role is to […]

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Forest River Renews as Sponsor of ‘RVing Today’ Show

Forest River Inc. will continue being a key sponsor of “RVing Today TV” for another year, according to a release from the longtime RV lifestyle television program. This agreement marks the 7th year of this long-term partnership, the release stated. “We are looking forward to working with Tom Gruger, vice president of marketing at Forest […]

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Leigh Tiffin: Company Needed to Get Back to its Roots

EDITOR’S NOTE: The following column was written by Leigh Tiffin, president of Tiffin Motorhomes, and originally published in the current issue of Roughing It Smoothly, the quarterly magazine for Tiffin motorhome owners. It is reprinted here with permission. Making the changes necessary to continue operating in a volatile marketplace is a challenging process. Finding new […]

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Tredit’s Missy Rogers: A Drive for Customer Service

EDITOR’S NOTE: The following is a News & Insights report by the RV Industry Association (RVIA). Missy Rogers’ extensive customer service experience has made her a driving force at Tredit Tire and Wheel. Initially starting with the company in 2005, Missy is now their Director of National Accounts, where she supports Tredit’s Account Managers, customer […]

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Wilkins RV Names Ken Conlee as OEM Sales Rep of the Year

BATH, NY – Wilkins RV announced recently that Ken Conlee, formerly of Alliance RV and currently with Grand Design RV, has been selected by the dealership’s sales team as the winner of their Manufacturers Sales Rep of the Year Award for 2022. Over the past three years, Conlee has operated as the Paradigm and Valor rep […]

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RV Trader’s 2023 Consumer Trends Report Now Available

VIRGINIA BEACH, Va. – To provide more insight on how today’s RV consumers are shopping for RVs, RV Trader has built the 2023 RV Consumer Trends report. In recent years, today’s consumers have become accustomed to a convenient and personalized shopping experience. RV shoppers aren’t any exception to this shift in consumer behavior, a summary […]

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NIRVC Launches Weekly RV Podcast with Lasley, Morell

There’s no denying that the pandemic dramatically swelled the ranks of RV owners while pushing the industry to record sales during the past few years, but as many of these new buyers have discovered, owning an RV tends to require a lot of hands-on knowledge — and they’ve sometimes learned the hard way that not […]

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