Sicard RV’s Nicole Serwatuck Wins Goodrick Leadership Award

Nicole Serwatuck

Nicole Serwatuck of Sicard RV in Smithville, Ontario was presented today with the inaugural 2022 George Goodrick Emerging Leader Award at the Ontario RVDA Annual General Meeting, according to a release.

The George Goodrick Emerging Leader Award recognizes and encourages early-career professionals who have demonstrated exceptional commitment, passion and promise of leadership to the Canadian Recreation Vehicle industry. Goodrick, who passed away on February 2021 due to cancer, was a longtime supporter of the Canadian RV industry, including having served as the chairman of the RVDA of Canada.

Serwatuck joined the RV industry 5 years ago in Human Resource Management at Sicard RV. Over the course of her tenure, her role has gown and evolved to include overseeing employee training and development initiatives at the dealership. She encourages all dealership employees to pursue career enhancing programs whether it be in manufacturer training, certificate courses or sales seminars.

She had been an integral part of developing new ideas, resources and programs to assist in improving dealership operations. It was her responsibility to oversee and implement a new cloud-based CRM/dealer management software which simplified the process to grant employees access to work remotely during the pandemic. This allowed for employees to continue to work and for the dealership to remain open. Serwatuck also identified the need for a customer service engagement tool which provides consumers with a mechanism to positively provide feedback and address issues in an efficient manner.

Over the past year, Serwatuck’s job function has been increased to include the management of the marketing department responsible for authorizing creative campaigns. Not only does Nicole organize the dealership’s show participation, but she also manages all social media platforms and corporate giveaways.

Serwatuck has coordinated numerous charitable events for the dealership including working with Make-A-Wish Foundation to grant wishes for children. On a personal front, she dedicates her time volunteering for Club Gain which assists adults with special needs and she also volunteers time with a local animal shelter.

“Thank you so much for the honour of this award”, said Serwatuck upon receiving the award. “I am newer to the industry but have really enjoyed my time being a part of it. I look forward to all of the opportunities that lie ahead.”

On hand to present the award were Goodrick’s wife Ruth Ann and daughters Danielle, Trisha, Jadyn and Georgia.

Source: https://rvbusiness.com/sicard-rvs-nicole-serwatuck-wins-goodrick-leadership-award/