Joe Thompson to Retire, Jarod Lippert to Assume CMO Role

Joe Thompson to Retire, Jarod Lippert to Assume CMO Role

Joe Thompson, left, and Jarod Lippert

Lippert recently announced that Chief Marketing Officer Joe Thompson has retired after a sales and marketing career spanning 30 years. Jarod Lippert will assume the role of Chief Marketing Officer immediately, according to the company release.

Since taking over in October of 2020, Thompson has led the Lippert Marketing Department for the past two years. During this time, he successfully led the Marketing Department integration after the CURT acquisition in late 2019 and implemented the new Lippert branding initiative, a project that saw huge success while adhering to a strict deadline of a few short months. Thompson has worked tirelessly to build a foundation on the marketing R.E.C. plan, which stands for “Reach, Engage and Convert,” focusing on building strong teams around social media, product marketing, marketing technology, digital marketing and rich content creation throughout all of our sales channels.

Thompson also dedicated marketing resources to communicate Lippert’s culture and values both internally and externally. Most importantly, Thompson helped build a strong marketing leadership team that will propel Lippert’s marketing efforts for years to come.

“I would like to thank everyone at Lippert for the opportunities and immense support I have been given during my time here. I’ve had many valuable experiences, made many great friends and learned a great deal in my role. I’ll always remember our commitment to culture, innovation, quality and the success of our customers. In the next few months, I will focus on the smooth transition of my responsibilities to Jarod Lippert,” said Thompson.

Jarod Lippert’s career with Lippert spans 21 years, spending the last 12 years leading Lippert’s marketing efforts.

“First off, I want to thank Joe for his tireless efforts over the last two years to strengthen the foundation of Lippert’s marketing department and set us up for success, not only in the short-term, but for decades to come,” said Lippert. “Joe has set an excellent example for how a global marketing department should be run. We will continue to be transparent in everything that we do and will always come prepared to help solve any of the challenges that come our way. I also want to thank Lippert leadership for entrusting me with this role. I will promise to always do what is best for Lippert and all of its brands, continuing the excellent example that Joe has set. I wish Joe the best in his well-deserved retirement and will continue to lean on him as a mentor.”

“Jarod has been building high-performing teams and driving Lippert excellence for decades. His industry knowledge, strategic focus and strong acumen will serve the company well as we continue to build out our brand and product portfolio,” stated Jamie Schnur, Group President – Aftermarket.