Rollick Inc, a leading customer engagement technology provider for RV, marine and powersports manufacturers and dealers, Thursday (Feb. 23) unveiled that it closed a landmark year for its 2022 performance summary, highlighted by $10 million in new funding.
Rollick’s success was highlighted by securing an additional $10 million in new funding in the fourth quarter of 2022. Anchored by an investment from TechNexus a venture collaborative with large corporations seeking to work more closely with innovative technology ventures, the funding round also included investments from two new strategic investors, as well as returning investors Silverton Partners, LiveOak Venture Partners, Autotech Ventures, Manchester Story, Sandbox Insuretech and others.
“The team at Rollick demonstrated an exceptional level of dedication and determination in achieving our company growth targets in 2022,” said Bernie Brenner, Co-founder and CEO of Rollick. “We were approached by new investors in October resulting in a capital raise in the fourth quarter, which is a huge testament to the accomplishments we’ve made and further excels our momentum heading into 2023.” he added.
Rollick Expands Despite Industry Compression
Reaching members, customers and employees of Sam’s Club, AAA, Progressive Insurance, JD Power, eBay, and most employers in the country, the GoRollick Affinity Marketplace platform saw a 56% increase in the size of its dealer network. The results demonstrated the value of the company’s high-quality customer introductions despite inventory challenges that plagued powersport and marine dealers in 2022. In addition, many dealer customers also subscribed to RollickDR, the recreation industry’s first-to-market digital retailing and customer engagement solution.
Rollick’s Aimbase Marketing, Inventory, and Customer Experience software expanded its OEM customer base to encompass more than 120 brands, including Yamaha Watercraft, Zero Motorcycles and Tiffin Motorhomes. Additionally, Western Powersports, a distributor of over 150,000 parts and accessories to thousands of powersports dealers, chose Aimbase as its primary software for nurturing customers to purchase within its dealer distribution network.
Existing OEM clients also strengthened partnerships with Rollick, adopting the company’s suite of new digital retailing and inventory services, such as Winnebago who recently rolled out the RV industry’s first online retail shopping experience. Earlier in 2022, Rollick launched a new product, RollickNurture, which is built on the Aimbase platform and enables dealers to send a series of automatic, personalized emails intended to improve lead-to-sale conversion rates. When provided to dealers by an OEM brand, both benefit with a unified solution of coordinated campaigns, driving more business to the dealer network.
Rollick anticipates continued growth in 2023 including hiring additional team members. Current open positions can be found at rollick.io/careers.
About Rollick, Inc.
Rollick connects manufacturers, dealers, and finance and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Rollick’s solutions, utilized by 120 OEMs and thousands of dealers, include new customer acquisition, enterprise lead management, digital retailing, inventory marketing, customer experience/loyalty, and marketing automation. In addition, the company has rapidly built its GoRollick.com outdoor recreational vehicle buying marketplace to include a nationwide network of dealers and an affinity partner network with access to over 250 million high-quality customers including policyholders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders.
For more information, visit Rollick.io.