Blue Compass RV Completes Brand Rollout In Florida

FORT LAUDERDALE, Fla. – Blue Compass RV announced that it has completed the rollout of the Blue Compass RV brand in Florida. Blue Compass RV is now a leading brand in major RV markets across Florida including Tampa, Orlando, Jacksonville, St. Augustine, Gainesville, Fort Myers and Sarasota, according to a release. In 2023, the Blue Compass RV brand will be rolled out to the company’s 100 stores across America.

“The roll out of the Blue Compass RV brand in Florida has been a huge success. The response from our customers, associates, and the local communities we serve has been overwhelmingly positive,” said Jon Ferrando, Blue Compass RV CEO and president.  “This positions us to grow our customer base further in Florida, which is a very strong market for us and one of the top RV markets in the country.”

“In 2023 as part of the Blue Compass brand rollout we are making a significant investment to upgrade our facilities and install new exterior and interior signage and imagery,” added Ferrando. “We are also making significant investments to promote the brand as we continue to relentlessly invest in all aspects of our business including our marketing and the customer experience.”

“I’m excited for our next phase as we embark on the roll out of the Blue Compass brand across America in 2023,” he added.  “This reflects our bold vision for the future to create an exceptional company with an inspiring RV brand that consumers will trust from coast to coast as they travel America.”

This updated branding includes the inspiring new blue-hued logo, featuring a sun-drenched landscape of mountains accessible by an endless road of possibilities inside a compass guiding our customers on their RV adventures to create lasting memories with families and friends.

To learn more about Blue Compass RV, please visit: https://www.bluecompassrv.com.  Prior regional brand site included www.rvone.com.

About Blue Compass RV

Blue Compass RV is the fastest growing RV retail company in the United States with a mission to provide an exceptional sales, service and RV ownership experience for its customers. Blue Compass RV has over 100 RV stores in 33 states. Blue Compass RV is led by Jon Ferrando, Founder, Chief Executive Officer and President. Jon Ferrando was instrumental in building America’s largest automotive retailer from start-up to over $20 billion in revenue. Blue Compass RV’s leadership team has over 300 years of automotive and RV retail industry experience.

Source: https://rvbusiness.com/blue-compass-rv-completes-brand-rollout-in-florida/