Liquified RV ‘Punches Its Golden Ticket’ with Walmart – RVBusiness – Breaking RV Industry News
Liquified RV, a Florida-based company that specializes in enzyme- and bacteria-based RV holding tank treatments, has announced a significant partnership with Walmart. Starting Saturday, March 15, its products will be available in over 1,700 Walmart stores.
“We got the Golden Ticket,” exclaimed Liquified owner Matt Foxcroft, referring to the coveted contracts awarded following Walmart’s Open Call. Like a national episode of Shark Tank, Open Call encourages entrepreneurs and smaller suppliers to showcase their products with hopes of gaining distribution in Walmart and Sam’s Club stores.
Foxcroft believes that the association with Walmart will significantly enhance sales and views it as a step toward making Liquified the best-selling and most recognized brand in the industry—an advantage for RV dealers as well.
“This year, we are investing hundreds of thousands of dollars in influencer marketing. We have millions of viewers engaging with these influencers, leading to widespread visibility for our Liquified products,” Foxcroft stated. “This means that dealers won’t need to promote the product heavily themselves, as increased brand recognition and customer demand will do the work for them.”
Foxcroft has a strong background in influencer marketing, having garnered millions of views through “Matt’s RV Reviews,” an ongoing YouTube channel and website dedicated to reviewing RVs and providing information to help consumers find the right RV, secure good deals, and ensure positive buying experiences.
While some dealers may be concerned about potential competition from Walmart, Foxcroft views this as a non-issue. He explains that the company’s strict Minimum Advertised Price (MAP) policy requires all retailers to advertise the product at $24.99 or higher, which helps maintain better profit margins for dealers and prevents price competition with other retailers.
Additionally, Liquified’s direct-to-dealer shipping policy has no minimum order requirement and offers a “guaranteed” 100% return on investment, which benefits the dealer.
To assist dealers in their sales efforts, Liquified provides attractive point-of-purchase displays and a unique bottle design that includes a built-in measuring spout, enhancing the product’s visibility and appeal to customers.
