SSI: Retail Registrations Continue Decline in January 2025 – RVBusiness – Breaking RV Industry News
GRAND RAPIDS, Mich. – The trend of year-over-year decreases in the retail registration data continued in January 2025, as recorded by Statistical Surveys Inc., the Grand Rapids, Mich.-based subsidiary of Trader Interactive that monitors retail and consumer data for the RV industry. This continues the trend of year-over-year declines dating back to 2023.
There were 17,543 retail registrations in the first month of this year, which is 1,228 fewer units –a 6.5% decrease – versus the 18,771 for the same period in 2024.
For comparison, the RV Industry Association (RVIA) reported 27,629 wholesale shipments in January 2025 – a 10,086-unit difference versus the retail registrations total.
United States
• Travel Trailer – 10,881 retail registrations in January 2025 (11,680 retail registrations in January 2024; a 6.8% decrease). Market share leaders: Forest River Inc. (38.5%), THOR Industries (37.8%), Grand Design RV Co. (8.0%).
• Fifth-Wheel – 3,305 (3,461; -4.5%). Market share leaders: THOR (36.6%), Forest River (27.2%), Grand Design (15.1%).
• Camping Trailer – 143 (248; -42.3%). Market share leaders: Forest River (49%), Aliner (30.8%), Purple Line LLC (5.6%).
• Park Model RV – 179 (144; +24.3%). Champion Homes (25.7%), Cavco Industries (25.1%), Clayton Homes Inc. (10.1%).
• Class A – 472 (565; -16.5%). Market share leaders: THOR 51.1%), Forest River (16.7%), REV Recreation Group (15.0%).
• Class C – 1,226 (1,279; -4.1%). Market share leaders: THOR (48%), Forest River (23.2%), Winnebago Motorized (14.6%).
• Class B – 639 (718; -11.0%). Market share leaders: THOR (42.7%), Winnebago Motorized (21.4%), Forest River (12.1%).
Canada
• Travel Trailer – Travel Trailer – 449 retail registrations in January 2025 (418 retail registrations in January 2024; a 7.4% increase). Market share leaders: THOR Industries (39.2%), Forest River Inc. (30.3%), Gulf Stream Coach (8.7%).
• Fifth-Wheel – 114 (76; +50%). Market share leaders: THOR (40.4%), Forest River and Grand Design (21.1%).
• Camping Trailer – 7 (8; -12.5%). Market share leaders: Forest River (71.4%), Aliner (28.6%).
• Park Model RV – 0 (6; -100%).
• Class A – 9 (13; -30.8%). Market share leaders: Newmar and THOR (33.3%), REV Recreation Group (22.2%).
• Class C – 21 (24; -12.5%). Market share leaders – THOR (42.9%), Forest River (33.3%), five OEMs tied for third at 4.8% each.
• Class B – 18 (28; -35.7%). Market share leaders: Pleasure Way Industries (33.3%), THOR (27.8%), Roadtrek Inc. (22.2%).
