SSI: ’24 Retail Registrations Show 6.9% Decrease vs. ’23 – RVBusiness – Breaking RV Industry News
GRAND RAPIDS, Mich. – There was a 6.9% year-over-year decrease in the retail registration data in 2024, as recorded by Statistical Surveys Inc., the Grand Rapids, Mich.-based subsidiary of Trader Interactive that monitors retail and consumer data for the RV industry.
There were 356,518 retail registrations in 2024, which is 26,826 fewer units – a 6.9% decrease – versus the 383,344 for the same period in 2023. For comparison, the RV Industry Association (RVIA) reported 333,733 wholesale shipments for all of 2024, which is 6.8% less than the number of retail registrations.
The full year data – there were 22,785 retail registrations vs. wholesale shipments – strongly suggests RV dealers continued to sell down their lot inventory through 2024, although it should be noted that, while retail sales continued its downward trend, wholesale orders did seem to pick up toward the end of the year.
Looking at December 2024 only, there were 15,976 retail registrations, which is a 3.3% decrease compared to the 16,535 total in December 2023, according to Statistical Surveys. RVIA reported 23,153 wholesale shipments in December 2024.
Full year 2024
The results by RV segment for the full 2024 year across North America are as follows:
- Travel Trailer – 245,648 retail registrations in 2024 (261,266 retail registrations in 2023; a 5.9% year-over-year decrease)
- Fifth-Wheel – 61,318 (66,762; -8.1%)
- Camping Trailer – 5,217 (6,903; -24.4%)
- Park Model – 2,996 (2,668; +12.2%)
- Class A – 8,744 (10,406; -15.9%)
- Class C – 20,699 (21,806; -5.0%)
- Class B – 10,514 (13,063; -19.5%)
- Total – 356,518 (383,344; -6.9%)
December 2024
The results by RV segment for December 2024 in the U.S. and Canada are as follows:
United States
- Travel Trailer – 9,856 retail registrations in December 2024 (10,111 retail registrations in December 2023; a 2.5% decrease). Market share leaders: Forest River Inc. (40.5%), THOR Industries (34.7%), Grand Design RV Co. (7.5%).
- Fifth-Wheel – 3,037 (3,251; -6.6%). Market share leaders: THOR (35.4%), Forest River (28.3%), Grand Design (15.0%).
- Camping Trailer – 157 (225; -30.2%). Market share leaders: Forest River (50.3%), Aliner (28.0%), Purple Line LLC (8.3%).
- Park Model – 228 (151; +51.0%). Market share leaders: Champion Homes (28.5%), Cavco Industries (22.4%), Platinum Cottages. (7.9%).
- Class A – 462 (481; -4.0%). Market share leaders: THOR (48.9%), Forest River (18.2%), Newmar Corp. (17.1%).
- Class C – 1,065 (1,049; +1.5%). Market share leaders: THOR (44.5%), Forest River (27.0%), Winnebago Motorized (13.7%).
- Class B – 601 (674; -10.8%). Market share leaders: THOR (40.4%), Winnebago Motorized (25.0%), Forest River (12.3%).
Canada
- Travel Trailer – 339 retail registrations in December 2024 (346 retail registrations in December 2023; a 2.0% increase). Market share leaders: THOR Industries (42.2%), Forest River Inc. (31.3%), Grand Design RV Co. (6.2%).
- Fifth-Wheel – 93 (103; -9.7%). Market share leaders: THOR (37.6%), Forest River (23.7%), Grand Design (18.3%).
- Camping Trailer – 5 (13; -61.5%). Market share leaders: Forest River (80.0%), Mammoth Overland (20.0%).
- Park Model – 0 (1; -100.0%).
- Class A – 14 (22; -36.4%). Market share leaders: THOR (57.1%), REV Recreation Group (21.4%), Winnebago Motorized (14.3%).
- Class C – 27 (25; +8.0%). Market share leaders: THOR (44.4%), Forest River (37.0%), Winnebago Motorized (14.8%).
- Class B – 37 (14; +164.3%). Market share leaders: THOR (48.6%), Pleasure Way Industries (27.0%), Winnebago Motorized (13.5%).
