Rollick Announces New Enhancements, Integrations – RVBusiness – Breaking RV Industry News
AUSTIN, Texas and LAS VEGAS – Rollick, a leader in digital marketing solutions for the outdoor recreation, marine, powersports, commercial, and industrial industries, announced today at AIMExpo that RollickEngage, its digital engagement and retailing product previously known as RollickDR, has been enhanced with powerful new features and integrations. Early adopters of the product report increased qualified lead volume and improved customer engagement rates, highlighting its ability to drive measurable outcomes for OEMs and dealers. RollickEngage converts shoppers into qualified prospects with an all-in-one solution for quote requests, special offers, trade-ins, pre-qualification, and more.
RollickEngage has quickly become an essential tool for the outdoor recreation and industrial equipment industries. Rollick empowers its OEM and dealer customers with seamless, all-in-one digital shopping experience for its digital shoppers, eliminating the need for multiple form fills and repetitive data entry. This product’s integration across major dealer website platforms allows for consolidated, native CTAs on vehicle inventory pages, enabling customers to complete more of the buying journey online. Key OEMs, including E-Z-GO, Winnebago Heartland RV, and Kioti, are now sponsoring the rollout of RollickEngage on their brand sites and/or across their dealer networks, which is a testament to the platform’s credibility and industry backing.
Recent key enhancements to the RollickEngage product include:
- Web Provider Integrations: the product can seamlessly embed into OEM and dealer websites via external APIs, enabling a fully branded and customized digital retailing experience. Alternatively, with Rollick’s new agreements with industry website providers, dealers wanting to leverage Rollick’s script-based integration can now request that its CTAs be exclusive to ensure all lead activity runs through the RollickEngage tool.
- Standalone USAA Special Offers: Starting with Rollick’s unique partnership with USAA, website visitors who are also USAA members can now see and learn how to redeem available benefits ranging up to $3,000 from select OEMs.
- AI-Powered Notifications: Dealers will soon receive AI-driven Smart Summaries that capture consumer browsing activities and completed RollickEngage modules, providing actionable insights to prioritize high-value leads.
- Expanded Financial Integrations: New partnerships with Priority One Financial, Aqua Finance, U.S. Bank, and 700credit offer multi-lender pre-qualification, pre-approval, and payment calculation capabilities, helping consumers save time at the dealership by getting pre-approved financing.
- Expanded Payment Platform Integrations for Reserve Now Functionality: Integrations with Kenect, Chase Paymentech, Authorize.net, and Stripe allow more dealers to collect deposits online from consumers on units they want to purchase.
- Enhanced texting integration with Kenect: Dealers now have another way to connect with prospects, offering quick, personalized responses that strengthen engagement.
Poulsbo RV, an RV dealer with 4 locations in the northwest, converted to RollickEngage in 2023 for all lead collection on its website. The tool is natively integrated to create a seamless experience for web visitors. Tony Labriola, Marketing Director, said the following about their product implementation: “Since fully implementing RollickEngage, we’ve experienced a significant increase in lead submissions and customer engagement. As someone dedicated to driving innovation, I can confidently say this tool has been transformative for our website.”
In 2025, RollickEngage will be further enhanced by leveraging AI to boost its capabilities. More specifically, OEMs and dealers can add an AI response module capable of answering basic product questions and guiding users through the shopping process. Additionally, the product will integrate with the company’s industry-leading RollickNurture product to dynamically personalize messages based on completed modules and other appended data from OEM’s Aimbase and third-party sources.
“Our goal is to continually push the boundaries of what’s possible in digital retailing,” said Bernie Brenner, CEO of Rollick. “The recent rebranding and enhancements we’ve made to RollickEngage underscore our commitment to creating innovative tools that enhance shopper engagement, improve dealer efficiency, and deliver measurable results for our partners.”
With these enhancements, RollickEngage positions dealers and OEMs to compete in an increasingly digital-first world, offering a comprehensive suite of tools that turn online shoppers into loyal customers. To set up a demo with a member of Rollick’s sales team, visit us here.
