Go RVing Releases 2025 RV Owner Demographic Profile – RVBusiness – Breaking RV Industry News
FAIRFAX, Va. – The Go RVing 2025 RV Owner Demographic Profile reveals a dynamic shift in the RV ownership landscape. The study, conducted by Ipsos, a global market research and public interest specialist company, unveils a younger, more diverse, and increasingly engaged RV owner base.
The Owner Demographic Profile was the topic of a members-only seminar from 9 to 11 this morning at the Lerner Theater in Elkhart, Ind.
Jeremy Greene, vice president of marketing and Monika Geraci, senior director of public relations & communications, as well as Ipsos vice president Tim Reimer provied an in-depth look at this pivotal RV industry research.
Findings in the profile include:
- A New Generation of RVers: The profile of RV owners is undergoing a transformation, with a notable increase in younger and more diverse owners compared to previous years.
- Younger Families: This trend is particularly evident among first-time owners and families with children under 18. The median age of RV owners has declined from 53 in 2021 to 49 in 2025, with 46% of owners now falling within the 35-54 age range.
- Diverse Ownership: The RV community is becoming more inclusive, with a growing number of Hispanic-American, African-American, Asian-American, and LGBTQ+ owners, who now make up 30% of RV owners.
- Increased Usage: RV owners are spending more time on the road, with the median number of days used per year rising to 30, a 50% increase over usage in 2021.
- Strong Motivations: The top three motivators for purchasing an RV include spending time in nature (54%), simply unwinding and relaxing (52%), and visiting locations with natural beauty (49%).
- And more!
“As the RV industry continues to evolve, it is well-positioned to capitalize on the growing interest in outdoor recreation, flexible work arrangements, and experiential travel,” said Go RVing CMO Karen Redfern. “By embracing innovation, targeting new audiences, and providing exceptional customer experiences, the RV industry can drive sustained growth and solidify its place as a cornerstone of the American lifestyle.”
Click here to read the full release.
Click here to see the full, members-only report.
