Coachmen RV’s Jerry Cole Retires After 30 Years in Industry – RVBusiness – Breaking RV Industry News
The RV industry thrives on passion and relationships and few have demonstrated these qualities better than Jerry Cole, who retired at the end of 2024 after more than 30 years in the business, according to a release.
Cole’s career reflects “dedication, resilience and the importance of building meaningful connections,” the release continued.
He began his career in March 1992 with Fleetwood Motor in Decatur, Ind. As the company’s first home-based outside sales rep trainee, Cole embraced an innovative sales model that soon gained traction across the industry. At 32, with two children and a third on the way, Cole sought stability in a growing industry. Fleetwood’s reputation and its alignment with the booming RV market made it a perfect fit.
After leaving Fleetwood in 1998, Cole worked in luxury RV bus retail with Featherlite, connecting with a variety of unique clients. In 1999, he joined Dutchmen, where he took on a challenging southeastern territory. Despite initial skepticism from dealers accustomed to frequent sales rep turnover, Cole’s determination and relationship-focused approach turned the territory into a top performer.
In 2010, Cole joined Coachmen Catalina, returning to familiar territory that once again needed revitalization. His efforts to rebuild the dealer network and strengthen relationships earned him the nickname “Jerry Catalina Cole.” Over the last decade, he consistently ranked as a top sales performer, reflecting his tireless work ethic and commitment.
Throughout his career, said Cole, he appreciated the support of mentors like Rich Florea, Steve Paul, John Babcock, and Michael Gaeddert. Reflecting on his journey, he credits his success to the teamwork and camaraderie of his colleagues.
“The best part is the people,” he said. “Things can go wrong, but it’s always an adventure to work together and make it right.”
Cole chose to remain in sales rather than pursue management, finding joy in direct connections with dealers and customers. His approach to work allowed him to build a successful career while staying present for his family.
As he begins his retirement, Cole faces a new challenge: battling a rare form of cancer. True to his nature, he approaches this fight with strength and grace, surrounded by the support of family, friends and former colleagues. Their encouragement is a testament to the lasting relationships he built throughout his career.
