How Amundsen Is Challenging the Cotton Controversy with New Gear
With Ventile’s legacy as a guide, we challenged ourselves to innovate further in order to create clothing for our favorite activity: skiing. This was both a product-level challenge and a cultural one, given the industry’s dependence on plastic and cotton’s misunderstood reputation.
We developed a three-layer shell—possibly the first of its kind—as the basis for the Peak Cotton Capsule. With the inner and outer layers composed of organic cotton, sandwiching an internal micro-spun membrane, the shell of our Peak Cotton suit allows the garment to remain water-resistant, while retaining cotton’s unparalleled breathability. The result isn’t just a great ski jacket, it’s gear we’re proud of—better for the customer and better for the planet.
Some technological advances are undeniably beneficial (we won’t be returning to wooden skis anytime soon). But we believe that in the ceaseless voyage toward innovation, ancient wisdom for outdoor life has been overlooked. Perhaps, like Amundsen learned from the Inuit, we can rediscover simple and effective ways of moving through nature. While we don’t expect seal-skin pants or igloos to come back into fashion, there is an opportunity to reevaluate the modern outdoor wardrobe and the materials we choose to make it.
Source: https://www.fieldmag.com/articles/amundsen-peak-cotton-outerwear
