Forest River Brands Earn Top Marks in RVDA Dealer Satisfaction – RVBusiness – Breaking RV Industry News
ELKHART, Ind. – East To West, a division of Forest River Inc., had all of its brands earn the Quality Circle Award from the RV Dealer Association’s Dealer Satisfaction Index Survey, according to a press release from Forest River.
These awards recognize the East To West commitment to quality craftsmanship, attention to detail, and dealer satisfaction, the release stated.
All 10 East To West RV brands earning awards include the Della Terra, Silver Lake, Alta, Longitude, Tandara, Ahara, Blackthorn and Takoda towable products along with the motorized Alita and Entrada units.
In addition to East to West, many other Forest River brands received similar recognition.
- Dynamax Motorhomes
- Coachmen RV brands – Apex, Spirit, Beyond, Galleria and Nova
- Class A motorhomes – Berkshire, Berkshire XL, Berkshire XLT, Charleston, FR3, FR3 Plus, Georgetown 3 Series GT3, Georgetown 5 Series GT5 and the Georgetown 7 Series GT7
- Palomino brands – Revolve, Solaire Ultra Lite and Real-Lite Mini products
- Puma brands – Camping Edition, Puma Destination, Puma Ultra Lite and Puma Unleashed
- Columbus fifth-wheels
- Rockwood fifth-wheel and travel trailer brands – Rockwood Signature, Rockwood Ultra Lite, Rockwood Mini Lite, Rockwood Roo, Rockwood Geo Pro, Rockwood Tent Campers, Rockwood Hard Side Pop-Up Campers and Rockwood Extreme Sports Package
- Flagstaff Classic fifth-wheels and travel trailer brands – E-Pro, Super Lite Travel Trailers, Micro Lite, Shamrock, Hard Side Pop-Up Campers, Tent Campers and Flagstaff Sports Enthusiast Package.
- Shasta travel trailers and the Shasta 1-5 Edition & Compact
In the 30th annual Dealer Satisfaction Index Survey, RV dealers were asked to detail their satisfaction on reliability and quality, parts, warranty, and sales for each manufacturer. RVDA fielded responses from 585 dealerships in the U.S. and Canada, which included 2,632 brand ratings. Award winners ranked at least a 4.25 on a 5-point scale.
At Forest River, both dealer and customer satisfaction are the cornerstone of their manufacturing process, the release stated.
Regarding East to West, the release noted that in addition to the normal inspection a Customer Assurance Inspection is completed on every unit they produce as well as a digital inspection that addresses any additional work needed on an RV and creates a digital log of this work before it makes its way to the dealer. An in-house Parts and Service Department tackles customer inquiries to enhance their RV experience every step of the way.
Founded in 1996 by Pete Liegl, Forest River, Inc. has evolved into North America’s largest manufacturer of recreational vehicles, cargo trailers, pontoon boats, buses, vans, and commercial vehicles. Its portfolio includes market share leaders in every category, and it is the country’s leading manufacturer of buses and vans for both the private and public sectors. Based in Elkhart, Indiana, Forest River employs 14,000-plus employees in 100-plus facilities in more than a half dozen states. With a commitment to excellence and a focus on customer satisfaction, Forest River is proud to be a Berkshire Hathaway company, the release stated.
