RVB Top 50 Dealer Awards Sponsor Profile: Genesis Products – RVBusiness – Breaking RV Industry News
EDITOR’S NOTE: Now in its 14th year, the RVBusiness Top 50 program celebrates those North American RV dealerships that, in the eyes of an esteemed panel of independent judges, best exemplifies dealer excellence in customer and community service. Winning dealers will be recognized during a presentation Nov. 13 during the RV Dealers Convention/Expo at Paris Las Vegas.
The Top 50 program is made possible thanks to the generous sponsorship of the following organizations: Airxcel Inc., Brown & Brown Insurance, Cummins Inc., GE Appliances, Genesis Products, Northpoint Commercial Finance, NTP-STAG, Performance Brokerage Services, Protective Asset Protection, RV Trader, and Wells Fargo.
RVBusiness will publish a profile of each Top 50 sponsor leading up to the RV Dealers Convention/Expo.
Genesis Products is a leading supplier of decorative laminate products to the RV OEM industry, but that description doesn’t paint a full picture of the company’s role in the market, according to Erin Curtis, the company’s vice president of marketing and development.
“As leaders in RV interiors, we’re striving to solve the problems of the future for our customers. Weight has been a huge focus for us in our product development,” says Curtis.
In addition to high-quality, high-value product lines including cabinet doors, countertops, laminated panels, interior doors and more, the Elkhart, Indiana-based company is always bringing new products to market.
Most recently, Genesis Products launched its new G Series composite flooring line, designed to be lightweight but durable. Additionally, the business became the exclusive North American distributor of AeroTek Composite Panels, which are designed to be 50 percent lighter than traditional plywood panels without sacrificing durability.
On the design side, Curtis cites the company as the only American maker of a curved Euro-style door and an exclusive distributor of high-end Baldacci RV hardware.
Last year the company expanded beyond its OEM roots to launch its first aftermarket product offering, REVIVE Collection by Genesis. The product line is designed to allow RVers to reface, replace and refresh their RV wallboards, cabinets, backsplashes and ceilings. The REVIVE kits—which come in a variety of colors and patterns—feature a simple peel-and-stick design for quick and easy installation.
To support its dealer retail partners Curtis says Genesis offers “best-in-class support,” including in-person trainings and webinars for dealership personnel, as well as endcap displays, color swatch books and other merchandising assistance.
Genesis Products is proud to support the RVBusiness Top 50 Dealer Awards, recognizing the importance dealers play in the industry’s overall success, Curtis says.
“We understand that dealerships play a critical role in our relationship with the customer,” she says. “They are a pivotal part of that customer’s experience with all of our brands, so it’s important for us to recognize those who go above and beyond to make that experience special.”
Genesis has 14 plants across the Midwest and East Coast. The company’s combined operation includes 1,200 employees and 1.8 million square feet of manufacturing space.
