How MuskOx Makes Sustainable, Durable Flannel Shirts
While the average flannel you are likely to find on the shelves is made with one soft side, MuskOx double brushes both the inside and outside of its shirts to make their flannel softer and more durable. Triple flat felled seams are another extra detail that leads to durability (you’ll typically find these on top-notch denim). Even the patterns, which MuskOx designs in-house, are totally unique. The buttons? They’re made from recycled ocean-bound plastic.
As if that weren’t enough, the company donates five bucks from every shirt sold to the Alaska Wildlife Conservation Center, an animal refuge in Portage, Alaska that fosters injured and orphaned wolves, bears, bison, reindeer, and other iconic American species—including muskox. Clearly, MuskOx has a soft side when it comes to sustainability and the environment, but the company believes that a strong approach is needed to safeguard these things. Soft but strong, just like their flannels.
Source: https://www.fieldmag.com/articles/muskox-sustainable-flannel-shirts
