RVDA Extends Endorsement of Trader Interactive Data Program – RVBusiness – Breaking RV Industry News
FAIRFAX, Va. – The RV Dealers Association (RVDA) has officially extended its endorsement of Trader Interactive’s RV Industry Data Program, through Statistical Surveys Inc. (SSI), and RV Trader. Trader Interactive, the parent company of both SSI and RV Trader, continues its collaboration with RVDA to provide dealers with valuable insights and a 10% discount on its exclusive industry insights that enhance marketing and RV inventory management strategies.
The program offers dealers crucial information on today’s RV buyers, including demographics, shopping behaviors, and purchase journeys from RVTrader.com and SSI. It also provides powerful tools like data visualization and analytics to support better decision-making. Dealers can access valuable insights, such as the locations of new RV unit registrations and detailed sales data by make, model, length, and axle count, across all fifty states. This comprehensive information gives RV dealers a complete overview of the market at state, county, city, and zip code levels.
Additionally, the program encompasses educational resources to RVDA members such as quarterly webinars, market reports and the Annual RV Trends Yearbook.
“Trader Interactive brands are the industry’s go-to source for accurate RV consumer and retail data,” said RVDA President Phil Ingrassia. “This program and discount provide RV dealers with valuable retail information, enabling them to set up a data-driven approach to increase sales, capitalize on market opportunities and help them succeed in growing their business.”
“RV Trader enables dealers to reach a nationwide audience of high-intent buyers while providing critical insights into consumer search behavior,” said Kristen O’Hara, RV OEM Director. “These insights help dealers better understand their audience, allowing them to fine-tune their marketing efforts, optimize inventory, and ultimately drive stronger sales performance.”
“Statistical Surveys empowers RV dealers with comprehensive, accurate data that helps them stay ahead in an evolving market,” stated John Ryneska, Senior Sales Manager, SSI. “Our insights into RV buyer demographics, sales trends, and regional registration data enable dealers to make data-driven decisions that boost efficiency and drive growth.”
RVDA, the National RV Dealers Association, is the only national association dedicated to advancing the RV retailer’s interests through education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs and that enhance the positive image of the RV experience. For more information, click here.
RVDA Endorsed Providers are a tailored group of companies for RV dealer professionals who seek out innovation and continual growth. The endorsed partnership between RVDA and Statistical Surveys Inc. is one example of RVDA providing its members with access to a selective group of dedicated companies who help dealers become more successful and address common problems and offer solutions. For a current list of RVDA Endorsed Products, click here.
RV Trader, the industry-leading marketplace for buying and selling new and used RVs, attracts over 6.3 million monthly visitors. With a suite of digital marketing solutions, including exclusive tools like Lead Manager and Lead Enrichment, RV Trader helps dealers increase visibility, connect with customers, drive sales, and maximize profits. As part of Trader Interactive’s ‘Trader’ family of brands, RV Trader offers unified lead management and performance insights in one convenient platform. Similarly, Statistical Surveys, Inc. (SSI) delivers the most complete retail market share data to OEMs, suppliers, finance companies, and dealers in the Marine, RV, Powersports, Trailer, and Manufactured Housing industries, offering flexible web-based reporting and data snapshots. For more information, visit www.RVTrader.com orwww.statisticalsurveys.com.
