Campspot: ‘Booking Week Sale’ Helped Campgrounds Grow – RVBusiness – Breaking RV Industry News
GRAND RAPIDS, Mich. – Campspot’s second annual Biggest Booking Week sale, which ran from March 4-10, 2024, was even bigger than its predecessor, and participating campgrounds felt that growth. Capitalizing on the large influx of reservation activity historically observed each March, their spring sale on Campspot Marketplace bolstered bookings and helped campground customers access new campers across North America.
The numbers tell the story: On Campspot Marketplace, participating campgrounds grew by 51% compared to the previous four-week average, whereas non-participating campgrounds only grew by 13%. Media exposure is a big piece of the puzzle and Campspot reached 142 million readers through its press coverage.
“These promotions have been a successful way to not only boost bookings for our parks, but also to help them reach new campers with the increased exposure,” says Campspot CMO Erin Stender.
Here’s a look at some of the insights Campspot gleaned from the sale:
- Participation in the Biggest Booking Week promotion drove overall bookings. Campgrounds that participated in the Biggest Booking Week sale were more likely to get a booking (with or without promo code application). The percentage of participating campgrounds who saw at least one Campspot Marketplace booking during the week of the sale grew by 9% week over week, and 74% of participating parks saw a week-over-week increase in Campspot Marketplace bookings. This additional volume and exposure helped participating parks achieve a 17% increase in total reservations across all Campspot sources during the week of the sale compared to the prior four-week average, outpacing non-participating parks who only saw a 13% increase.
- Sales help to connect campgrounds with new guests. For the Biggest Booking Week sale, 75% of Campspot Marketplace bookings at participating parks were made by first-time guests to the park, in line with recent trends for the Marketplace in general.
- Campers spend more when there’s a sale. For bookings made on Campspot Marketplace, the average booking value was 57% higher for participating parks at $331, compared to non-participating parks at $211.
Campspot also found that for RV bookings and tent bookings across the platform specifically, the average booking value for reservations made with the BIG24 promo code was higher than non-BIG24 bookings (7.5% higher and 15% higher respectively).
Sales allow campers to get the biggest bang for their buck and thus encourage booking behaviors like longer stays and more add-ons, resulting in higher reservation totals.
“We are thrilled with the success of the campaign and the ability to give our parks a boost ahead of the summer camping season. We know reaching new campers is harder than ever and we prioritize supporting our parks through revenue driving features available in our software, but also with unique marketing and distribution opportunities, whenever possible,” says Stender.
To learn more about Campspot, visit software.Campspot.com or reach out to [email protected] to speak to a representative.
