SSI: Retail Sales Continue to Normalize through November
There were 21,685 retail registrations in November 2022, a 24.7% decrease compared to the 28,836 units last November, according to Statistical Surveys Inc., the Grand Rapids, Mich.-based company that tracks retail and consumer data for the RV industry.
Year-to-date, there have been 429,295 retail registrations, which is off 20.6% compared to the 541,191 units posted during the same period a year ago.
For reference, the RV Industry Association (RVIA) reported that total RV shipments in November 2022 was 24,445 units and 472,691 year-to-date.
The November 2022 retail registration figure, generally speaking, coincides with the industry’s return to a more normal trajectory, in which the pandemic years of 2020 and 2021 have proven to be an aberration to this multi-year pattern of growth (see chart at bottom).
United States
• Travel Trailers – 13,392 units in November 2022 (17,073 units in November 2021; a 21.6% decline). Market share leaders: THOR Industries (40.5%), Forest River Inc. (34.7%%), Grand Design RV Co. (8.1%).
• Fifth-Wheel – 3,969 units in November 2022 (6,058; -34.5%). Market share leaders: THOR (41.7%), Forest River (28.6%), Grand Design (19.0%).
• Camping Trailer – 291 (352; -17.3%). Market share leaders: Forest River (51.9%), Aliner (18.2%), Purple Line LLC (7.2%).
• Park Model – 119 (201; -40.8%). Market share leaders: Skyline Champion (38.7%), Cavco Industries (17.6%), Kropf Mfg. Co. Inc. (13.4%).
• Class A – 667 (935; -28.7%). Market share leaders: THOR (51.0%), Forest River (16.0%), Newmar Corp. (15.3%).
• Class C – 1,204 (1,445; -16.7%). Market share leaders: THOR (50.7%), Forest River (25.7%), Winnebago Motorized (9.6%).
• Class B – 806 (1.064; -24.2%). Market share leaders: THOR (38.2%), Winnebago (34.5%), Forest River (5.7%).
Canada
• Travel Trailers – 812 (1,136; -28.5%). Market share leaders: THOR (38.8%), Forest River (29.8%), Grand Design (10.1%).
• Fifth-Wheel – 189 (300; -37.0%). Market share leaders: THOR (45.0%), Grand Design (28.6%), Forest River (20.6%).
• Camping Trailer – 20 (17; +17.6%). Market share leaders: Forest River (85.0%), Aliner (10.0%), Purple Line LLC (5.0%).
• Park Model – 6 (7; -xx%). Market share leaders: Forest River (66.7%), Woodland Park and Statton Rock (16.7%).
• Class A – 37 (37; 0%). Market share leaders: THOR (54.1%), Newmar (18.9%), REV Recreation Group (16.2%).
• Class C – 49 (62; -21.0%). Market share leaders: THOR (49.0%), Forest River (38.8%), Winnebago (4.1%).
• Class B – 31 (35; -11.4%). Market share leaders: Winnebago (41.9%), THOR (25.8%), Roadtrek Inc. (22.6%).
November Retail Registrations, 2007-2022
- 2022 – 21,685
- 2021 – 28,836
- 2020 – 31,620
- 2019 – 23,180
- 2018 – 25,105
- 2017 – 26,339
- 2016 – 22,072
- 2015 – 18,581
- 2014 – 16,094
- 2013 – 14,280
- 2012 – 12,343
- 2011 – 11,516
- 2010 – 11,300
- 2009 – 10,030
- 2008 – 10,175
- 2007 – 18,496
Source: https://rvbusiness.com/ssi-retail-sales-continue-to-normalize-through-november/
