Caravan Salon Closes with 235K Visitors from 72 Countries
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With many new products and innovations, very good visitor numbers and an excellent atmosphere, Caravan Salon Dusseldorf 2022 impressively confirmed the popularity of RV/mobile homes/camper vacations, according to a release. During the 10 days of the world’s leading trade fair for mobile travel, 736 exhibitors from 34 countries showcased their ranges in 16 exhibition halls to more than 235,000 caravanning fans from 72 countries.
Messe Düsseldorf and the Caravaning Industrie Verband e. V. (CIVD) were delighted with the positive results.
“Despite a difficult economic environment we succeeded in attracting visitors with an extremely high interest in this form of vacation and concrete intentions to buy. Very noticeable was the excellent atmosphere during the entire duration of the trade fair, the connected passion for mobile leisure was noticeable at all times. Only Caravan Salon reflects the entire caravanning world with its great variety”, stated Erhard Wienkamp, Managing Director of Messe Düsseldorf.
He was also pleased that again more newcomers as well as many young families attended the caravanning trade fair. For these target groups, the advice offered at the “StarterWelt” was very helpfully and the premiere of the special segment “Abenteuer Selbstausbau/Adventure DIY” was very well received.
Others also weighed in with their positive remarks:
• “After two years with pandemic-related restrictions we were finally able to meet again under relatively normal conditions in Düsseldorf in 2022,” said CIVD President Herrmann Pfaff. “As expected, this opportunity was used by many people to gather information on the innovations and trends in the caravanning sector. And Caravan Salon again more than lived up to its reputation as the leading trade fair. The 61st edition was not only the biggest ever but also set standards in terms of the quality and variety of exhibited products and innovations. There has never been a larger selection of motorhomes, caravans and accessories on display.
“In addition,” Pfaff continued, “the trade fair has developed into an important dialogue platform where our industry maintains close exchange with decision makers from politics and tourism because the economic and touristic potential of caravanning as a form of vacation is far from being exhausted and must be promoted event more. Caravan Salon has always been not only a stage for new products but also an emotional meeting place both for caravanning fans and for newcomers. This aspect has become even more important in the current times because motorhomes and caravans embody freedom, individuality and dreams and connect people. It is therefore not surprising that our form of traveling became increasingly popular long before the pandemic and many vacationers could not imagine life without it today. An end to the caravanning trend is not in sight. In short: the 61st Caravan Salon not only delighted visitors but was also a complete success for organizers and exhibitors and is making our industry more than optimistic for the future.”
• “Caravan Salon has once again been a very successful trade fair for Hobby. We were very pleased with the positive response from journalists and the large number of visitors at our stand”, said Hobby Managing Director Holger Schulz: “The focus of our presentation was the new Hobby Maxia van based on the VW Crafter, with which Hobby is entering the premium van segment. Our Beachy, displayed on beach sand, already proved a highlight at last year’s trade fair. We are all the more pleased that we were able to provide another highlight with the presentation of our lightweight study Beachy Air together with the VW ID Buzz – both exhibited at a public trade fair for the first time. Düsseldorf as a trade fair location provides an ideal platform for our seasonal kick-off and we thank Messe Düsseldorf for the good service and great hospitality.”
• According to Dr. Holger Siebert, Managing Director of Eura Mobil GmbH and Trigano Deutschland KG: “This year’s CARAVAN SALON was characterized by great interest in the products, poor supply availability and high uncertainty about the future. People love mobile leisure and want to purchase vehicles despite significantly increased prices. Buying interest was significantly higher than expected. The fact that sales generally declined at this trade fair is due to the lack of base vehicles for motorhomes, especially from market leader Fiat. The global shortage in electronic components for vehicles results in prolonged production standstills – first at chassis and later at motorhome manufacturers. Across all our eight brands we found that customers buy on the spot when delivery times are short and prices secure. If, however, the product takes a year for delivery and dealers cannot give any delivery or price guarantees customers hold off. With some of our brands many motorhomes were sold on a Ford chassis because of the greater availability, whereas with our premium brand Eura Mobil the focus was on high-end motorhomes on a Mercedes-Benz base vehicle”.
• “We are more than satisfied with this years’ CARAVAN SALON. Our forecasts were exceeded significantly. Our dealers are enthusiastic and have given us plenty of positive feedback. Especially our multi-brand strategy with new base vehicles by Volkswagen, Ford, MAN and Mercedes-Benz was very well received by visitors and customers, ensuring extremely positive sales figures. Overall, CARAVAN SALON again has been a resounding success for Knaus Tabbert because here in Düsseldorf the conditions are optimal,” reported Gerd Adamietzki, Chief Sales Officer at Knaus Tabbert.
• “For Hymer GmbH & Co. KG we can look back on a busy trade fair week and a good atmosphere at Caravan Salon 2022. The interest in our form of vacationing continues unabated; demand for extensively equipped motorhomes is particularly high. Also in line with the trend are 4-wheel drive and self-sufficiency. This became evident in many personal conversations, confirms the ongoing positive trend in the sector while showing at the same time that our premium strategy precisely meets the needs of demanding motorhome users. The trade fair is a good platform for close exchange with dealers, partners and customers as well as interested people. .That’s why we’re delighted to have returned after three years. We exhibited with a completely new stand concept that conveys our positioning and the Hymer claim as well as important, future-relevant topics, such as the use of sustainable materials. Our trade fair highlight also fits in with this: the Venture S, a real visitor favorite. We are taking these impulses with us and are looking forward to autumn 2022, when we hope to see many interested parties again at our trade partners”, remarked Christian Bauer, Chairman of the Board of Management of Hymer GmbH & Co. KG.
• Bernd Wuschack, Managing Director Sales, Marketing and Customer Service of the Carthago Group, added: “Against the background of our supply and price situation, we had mixed expectations of success this year. We were all the more satisfied with the actual result of Caravan Salon. The attention to our form of vacationing is still outstanding, which was reflected in the good visitor numbers and the positive conversations at our stands. Despite the changes we had to make to the overall concept this year, the trade fair was characterized by high quality and a pleasant atmosphere for us. It should also be mentioned at this point that the cooperation and collaboration with Messe Düsseldorf is excellent. The crowning glory for our trade partners and us was the joint trade fair evening at the stand with our guest of honor Ralf Schumacher.”
• “In view of the overall economic situation in Germany we travelled to Caravan Salon with subdued expectations; so the strong interest of buyers came as a positive surprise to us. We have posted respectable sales results and are very satisfied with Caravan Salon 2022,” explained Marco Lange, Managing Partner at la strada Fahrzeugbau GmbH.
• Caravan Salon is exceptionally well positioned in the area of accessories, technical equipment and interior parts with Halls 13 and 14. At no other event for caravanning worldwide will experts and end consumers will find a larger, more comprehensive and international product range. Jürgen Vöhringer, Managing Partner at Vöhringer GmbH & Co. KG, said: “Contrary to expectations, this year’s trade fair was very well attended. The record number of exhibitors is definitely also very much due to industrial upstream suppliers. Suppliers are always a guarantee for innovation.. It is pleasing that the quality of the technical discussions has increased significantly in recent years. The atmosphere in the halls is very positive despite the adverse circumstances of supply chain disruptions, war in Europe and inflation. The industry recognizes the challenges and faces them with a positive attitude. Also commendable is the cohesion in this sector. We are very pleased to note that the number of visitors from Oceania, Asia and North America has increased significantly this year. The organization of CARAVAN SALON was outstanding.”
Hall 3 was the center for the Equipment & Outdoor and Travel & Nature segments this year. Hiking destinations from all over the world were presented here and experienced great interest from outdoor fans. In particularly high demand were destinations close to cities such as those presented at the large joint stand of Tourismus NRW under the patronage of the Ministry of Economics.
Ute Dicks, Managing Director of Deutscher Wanderverband (German Hiking Association): “The trade fair has shown that people are looking for high-quality hiking tourism offers such as the ‘Qualitätswege Wanderbares Deutschland’ (Quality Trail Hikeable Germany) and in a natural landscape that is as intact as possible. They also attach great importance to sustainability in their leisure time. Likewise, their concerns about the changes induced by climate circumstances are evident. It is especially the hiking tourists that are committed to keeping their impact low. Hiking trails with access to local public transport, regional products offered at the accommodation and regenerative energy are becoming more and more important. Caravanning shows that sustainability also ranks increasingly higher in other tourism segments – whose basis is an intact natural landscape. This is why I am delighted that we explored the prerequisites and opportunities for sustainable nature tourism together with the Caravaning Industrie Verband during the trade fair. We must and will continue to work together to preserve our nature.”
• “Our participation in CARAVAN SALON this year was a complete success! Demand for Catalunya as a camping and outdoor destination was huge and our latest product, the Grand Tour of Catalunya, met with very strong interest. For us the combination of a stand and presentations at the Travel & Nature CONNECTED stage was perfect to inform the trade fair visitors about our various offers,” stated Montserrat Sierra, Director of the Catalan Tourist Board – Central Europe.
• Ole Schnack, Managing Director of Landvergnügen GmbH: “CARAVAN SALON is a place where we can personally meet our customers and the “Landvergnügen” community. Here we can exchange ideas in conversations at the live trade fair, solve problems together or share joyful experiences. I am particularly pleased to often see “old” customers explaining to new interested people how “Landvergnügen” works. CARAVAN SALON is especially well suited for this because here we can meet people from all regions in Germany, the Netherlands and Belgium.”
• Jarle Sänger of ‘Wandermagazin’ said: “Finally being able to exchange ideas face to face again – mostly without worries – how wonderful is that? There are still a striking number of hiking and outdoor fans, who love to be active outdoors and who are adventurous. At ‘Wandermagazin’ we were very busy and hope that in 2023 more tourism stakeholders from Germany and Europe will take part once again.”
The 62nd Caravan Salon will be held from Aug. 26 – Sept. 3, 2023 (Preview Day: Aug. 25) in Düsseldorf, Germany. For further information on visiting or exhibiting at CARAVAN SALON 2023, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: [email protected]; Visit www.caravan-salon.com and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago. For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: [email protected]; www.ttitravel.net
Source: https://rvbusiness.com/caravan-salon-closes-with-235k-visitors-from-72-countries/
