Industry Turns Out for Airxcel’s 2023 Product Showcase – RVBusiness – Breaking RV Industry News

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ELKHART, Ind. – Airxcel Inc. opened its 10th annual Product Showcase, featuring new products and innovations from its portfolio of brands, Wednesday, Oct. 18, at the RV/MH Hall of Fame – Orthwein Pavilion, located at 21565 Executive Parkway in Elkhart, Ind. The two-day event, which requires an RSVP to attend, concludes today.

The Airxcel Product Showcase offered OEM and aftermarket leaders a first look at the newest products and innovations from the entire Airxcel family of brands. Cleer Vision, Dicor Products, Suburban, Aqua-Hot, United Shade, MCD Innovations, and Velarium (which was introduced at the 2022 Product Showcase) all unveiled new products at the 2023 Product Showcase while Coleman-Mach, Vixen Composites, ECI, CAN, and Maxxair debuted the latest enhancements and updates for existing product lines. Airxcel will also announce the newest brands to join the Airxcel family during the Product Showcase. 

Airxcel also launched of InVision, a new full line appliance business that will include coordinating high-end kitchen and other RV appliances, at the Showcase. The family of products will initially include refrigeration, ranges, range hoods, microwaves plus ancillary products including laundry, dishwashers, small personal appliances and water supply systems, all with a residential look and feel for the RV market, according to a release.

Anthony Wollschlager, Group President, Airxcel, said the annual showcase is a unique opportunity for the RV industry to see the company’s products gathered under one roof.

“Obviously, our footprint geographically around the country is quite overwhelming to get to every location. So this just provides us an opportunity to put it all under one roof and a consolidated effort to make it easy for our customers, to be honest with you,” Wollschlager told RVBusiness, which will continue to provide additional product details RVBusiness.com as well as in the November/December issue of RVBusiness magazine.

Product development is a core principle of Airxcel, Wollschlager added.

“Our goal is to be the best that we can be,” he said. “We think that there are opportunities within the market to add diversity to some product segments, utilizing our core competencies and skill sets that we have. We understand that, in this marketplace, customers are looking for differentiation. And by us launching these new products, I think that gives me the opportunity to do that. So, we’re not going to stop with what we have this year. We have more things in the works that we are accelerating, but this is part of our DNA and we firmly believe that if you’re not growing, you’re dying. And that’s how we run our business.”

Source: https://rvbusiness.com/industry-turns-out-for-airxcels-2023-product-showcase/