Sobel Looks at Lead Generation, Customer Retention at RVDA – RVBusiness – Breaking RV Industry News
FAIRFAX, Va. – RV industry veteran and Sobel University President Jered Sobel will look at methods of lead development during a digital marketing and sales workshop at the RV Dealers Convention/Expo. With a new generation of customers looking for the cheapest deal rather than exhibiting customer loyalty, many dealers are seeing a need to develop new leads for potential buyers.
The convention/expo will take place Nov. 6-10, 2023, at Paris Las Vegas.
Jared Sobel
From 3:15 p.m. – 4:15 p.m., Thursday, Nov. 9, Sobel will discuss “Where Did Customer Loyalty Go? Lead Development & Client Retention.” This workshop will review the structure and systems for lead development and client retention that are strong enough to withstand all future markets and transitions. Your years in business have generated internet leads, walk-ins, repeat, and referral customers. This session will show you how to capitalize on all of them.
During the workshop, attendees will learn:
- Ways to increase productivity by understanding how internet leads, walk-ins, repeat, and referral customers all want to buy
- How your lead development system should transition into your selling system and then into long term client retention
- Systems that are strong enough to withstand all future markets and transitions
About the RV Dealers Convention/Expo
The convention brings together North America’s top dealership personnel for a week of in-person networking and continuing education workshops designed for dealers/GMs, sales, fixed ops, F&I, and digital marketing professionals.
The annual RVDA convention also includes opportunities to interact with leading manufacturers, suppliers, and RV industry business partners in the Expo.
To register for the 2023 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X (formerly Twitter).
The event is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email [email protected].
Source: https://rvbusiness.com/sobel-looks-at-lead-generation-customer-retention-at-rvda/
