Blue Compass Debuts National Commercial, Rahal Sponsorship

RV Business

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FORT LAUDERDALE, Fla. – Blue Compass RV announced the expansion of the Blue Compass RV brand to Iowa, including its flagship store in the greater Des Moines market, as the company is rolling out the Blue Compass RV brand to over 100 stores in 33 states.

In a separate announcement, Blue Compass has also launched a new national branding campaign with both a commercial as well as sponsorship of Graham Rahal and the #15 car of RLL racing.

“We are excited to launch the Blue Compass brand in Iowa,” said Blue Compass RV CEO and President Jon Ferrando. “The store looks magnificent with our new brand imagery and signage. This is a flagship store for us right on I-80 with an incredible selection of high quality RV brands including Airstream, Entegra, Jayco, Newmar, Rockwood, Thor Motor Coaches, Tiffin and Winnebago.

Graham Rahal

“We are also excited to see Graham Rahal and the #15 of RLL racing in our Blue Compass brand colors this past weekend at the Hy-Vee Indy race in a double-header,” Ferrando continued. “The RLL team is coming off a race win in Toronto. This will spark the kick-off of our coast-to-coast brand campaigns for Blue Compass with our first major brand commercial kicking off last week.”

The son of Bobby Rahal, Graham Rahal will next race Aug. 12 on the streets of Nashville at the Big Machine Music City Grand Prix.

To learn more about Blue Compass RV, please visit: https://www.bluecompassrv.com.

About Blue Compass RV

Blue Compass RV is the fastest growing RV retail company in the United States with a mission to provide an exceptional sales, service and RV ownership experience for its customers. Blue Compass RV has over 100 RV stores in 33 states. Blue Compass RV is led by Jon Ferrando, Founder, Chief Executive Officer and President. Jon Ferrando was instrumental in building America’s largest automotive retailer from start-up to over $20 billion in revenue. Blue Compass RV’s leadership team has over 300 years of automotive and RV retail industry experience.