‘Ultrafoil by Genesis’ Gets ‘Telly’ Award for Best Vid Series – RVBusiness – Breaking RV Industry News
ELKHART, Ind. – Genesis Products announced today in a press release that its “UltraFoil by Genesis” has earned a Silver Award for Best Video Series, Products & Services for Social Video and a Bronze Award for Best Campaign in Social Media in the record-breaking 46th Annual Telly Awards.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks and production companies.
The UltraFoil by Genesis video series and campaign launched the company’s exclusive collection of premium laminates to the RV industry. Evocative imagery brings the nuances of the finishes to life, from the fashion-inspired metallics to the sensorial textures of the Escape Collection.
“We are honored that our storytelling for UltraFoil has gained recognition,” says Erin Curtis, VP of Marketing & Development for Genesis. “Genesis is proud to offer products that enable our customers to make a bold statement, and so we aimed to launch this product in a bold way. As a small, in-house creative team, we are always looking for ways to push boundaries while still staying scrappy and on budget. Our RV interiors campaign is ‘defy the limits,’ a mantra that reflects our commitment to product innovation. We take that same approach in our creative marketing in order to build an experience with our brand that is cohesive, from videos on social all the way down to receiving our products on the line.”
Paul Lyzun, Video Specialist; Nick Brichetto, Sr Creative Marketing Manager; and Sydney Zentz, Marketing Coordinator for Genesis, are also credited on the awards. The campaign is featured on Genesis’ social media platforms and can be viewed here: UltraFoil by Genesis Campaign
Of the over 13,000 entrants, only about 7-10% of entrants are chosen as Silver Telly Award winners, and around 18-25% are Bronze winners, indicating a highly competitive selection process.
Winners were chosen by The Telly Awards Judging Council, which includes Ben Wackett, Marketing Director, ENSO Sports & Entertainment Agency; Brian Toombs, Head of Roku Brand Studio, Roku Brand Studio; Lucy Shen, Creator Marketing Manager, Patreon; Irantzu Diez-Gamboa, CEO North America, MediaPro; Rosalind Pressman, VP Brand Marketing, Pluto TV; Adam Faze, Executive Producer, Gymnasium; James Young, EVP, Head of Creative Innovation, BBDO New York; Sarah Minnie, Head of Artist Development and Production, Open Television; Nicole Lederman, Executive Producer, The Martin Agency, and Gregg Stouffer, Lead Editor, Pickleball TV.
The full list of the 46th Annual Telly Awards winners can be found at www.tellyawards.com/winners/Learn more about the Genesis UltraFoil collection at genesisproductsinc.com/trendwatch/ultrafoil-exclusive-color-collections/
