How L.A. Bike Brand Team Dream Popped-Up in Italian Alps

When the project fell apart, neither had to rush home. They decided instead to look for a town to ride and stumbled upon Tirano, near the Italian Alps. The choice proved eye-opening. He spent the days with people who spent their days only doing what made them happy. They made cheese, wine, pizza, and hosted competitive running events. They were hands-on about this work, but still managed to have time for their families each day.

Once he returned to America, he decided to start a cycling apparel brand. Surely, he could find a way to make a living like the ones he witnessed in Italy, where he could build something he was proud of and unique. He had experience designing clothes for his first company, Friends United Network (FUN, for short), and a level of motivation he hadn’t felt in a long time. Plus, being in charge of a bike brand gave you license to ride as much as you want.

Source: https://www.fieldmag.com/articles/team-dream-bicycling-team-tirano-italy