Go RVing: ‘Wellness Tourism’ Popularity Continues to Grow – RVBusiness – Breaking RV Industry News
Go RVing is committed to keeping you up-to-date on trends and insights that impact the RV industry, and one trend to watch is the continuing popularity of wellness tourism.
What is wellness tourism? The Global Wellness Institute defines wellness tourism as travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing.
- A deeper dive: Wellness tourism is the powerful intersection of two large and growing multi-trillion-dollar industries: tourism and wellness. Holistic health and prevention are increasingly at the center of consumer decision-making, and people now expect to continue their healthy lifestyles and wellness routines when they are away from home.
- The bottom line: Wellness tourism turns travel into an opportunity to maintain and improve holistic health.
Numbers to know: The Global Wellness Institute values the wellness tourism sector at an estimated $1.3 trillion USD by 2025.
The road ahead: In recent years, the concept of wellness travel has grown significantly, with more individuals seeking experiences that foster personal growth, healing, and mindfulness.
Why it matters: The RV industry can tap into the wellness tourism trend by encouraging consumers to access nature (and its countless health benefits) through RV travel. The industry can encourage the tie to wellness tourism by highlighting RVing’s unique abilities to…
- Connect individuals to nature by accessing national or state parks, campgrounds, boondocking locations, and more.
- Encourage physical activity by taking RVers to destinations where they can embark on physical activities such as hiking, biking, swimming, and more.
- Unplug and enjoy nature’s mental health benefits, emphasizing relaxation, peace, and mindfulness.
- Elevate social bonds between friends and family who are traveling in their RV together, as well as facilitate connection with other RVers (i.e. campsites, RV clubs, etc.)
