Why Did Greater Goods Make an Upcycled Version of “Starry Night”?

Even with endless amounts of cash, you’d likely find it hard to get New York’s Museum of Modern Art to sell you Vincent Van Gogh’s “Starry Night.” Of course there’s plenty of merch—”Starry Night” t-shirts, umbrellas, even a crochet Miffy doll—but for Jaimus Tailor, designer and founder of design studio Greater Goods, none would do. He’d have to make his own. And thus, “Vincent Van Gore-Tex” was born. But not after an incredible amount of labor.

Over 100 hours of sewing turned 10,000 hand cut pieces of discarded fabric into an incredible upcycled rendition of “Starry Night.” Why would a studio best known for making upcycled apparel and accessories (like our own collaboration chalk bags) from discarded outerwear dedicate so much into making a single piece of art?

“Bridging the gap between textiles, upcycling, and art has always been a goal of mine,” Tailor tells us. Recreating an iconic art piece, he said, is a way for Greater Goods to “showcase what upcycling can be.”

Source: https://www.fieldmag.com/articles/greater-goods-vincent-van-gore-tex-starry-night